Project Goal:

Produce a :30 second television commercial highlighting the high end, FireMagic line of barbeque grills. This spot features not only the quality, features and variety of the product line, but reinforces a lifestyle message for the intended audience.

Audience:

Debuted in 5 major markets including both free and cable television. Local FireMagic dealers were able to utilize the generic closing graphic for their own phone number, address and promotional tagline.